It is Safecleanse ability to combine biocidal levels of alcohol with the ability to use it in great frequency without damage to the skin that uniquely sets it far apart from anything else on the market. The gel does not need water and has a cosmetic quality feel. This unique feel and user friendly technology creates higher user compliance which helps reduce the risk of indirect transmission of infection. A great deal of interest in Safecleanse unique poperties has come from Asia and in June 2007 the Safecleanse formulation is launched onto the Thai market to be distributed through retail outlets nationally